vice president, residential sales & marketing
Rhea Yaw-Ching currently spearheads the strategy development to support revenue objectives in the residential portfolio for all of Flow’s retail operations in Jamaica, Trinidad, Grenada and Curacao.
Mrs. Yaw-Ching has been a member of the senior management team of Columbus since 2005, initially serving as Director of Sales, Marketing and Communications for its Trinidad operations where she championed the start up, launch and establishment of digital video, data and voice services, ensured the enhancement of its brand and competitive positioning, as well as drove the link between the Company’s corporate objectives and the community.
In 2010, she was promoted to the position of Group Head Sales, Marketing and Communications for the southern Caribbean region, before being named Corporate Vice President of Columbus Communications in July 2011.
Prior to joining the Columbus Group in 2005, Mrs. Yaw-Ching gained much of her multi-faceted experience working with several multinational corporations including: Coca-Cola in the capacity of Country Manager for the Caribbean; and Kraft, where she held the position of Regional Marketing Manager for Puerto Rico and Dominican Republic, based in Puerto Rico.
Mrs. Yaw-Ching holds a B.Sc. Business Management degree from the University of the West Indies and an MBA from Warwick Business School in England. She was a Board member for the Caribbean chapter of the Cable and Telecommunications Association for Marketing from 2010 to 2011. She currently is a member of the advisory board of the Trinidad and Tobago Film Festival and is a founding member and past president of the Association of Female Executives of Trinidad and Tobago.